Are Your Money Beliefs Holding You Back?

What's Your Money Personality?

we help ladies find authentic financial freedom and live life on their own terms

hello, we are femme money

We are committed to educating and empowering women to reach authentic financial freedom and raise money-smart kids. 

Femme Money Philosophy

About the company

Through our free content, online courses and anything else we might offer - we are in this to make a difference. To help you reach your financial goals and build a life you truly love and deserve. A life that's free from financial worry and built to secure a brighter future for you and your kids.  

We are passionate about leveling the financial playing field for women.  Why women?   After years of working for various financial services firms our founder realized that this industry is built and run by men for men.  Women are disengaged, intimidated and left out. There has to be a better way!      

Confidence  .  Simplicity  .  Authenticity

We believe... No matter her age, status, or personal situation, every woman is capable of taking charge of her money and her financial future, and she should.


We believe... How we spend and invest our money speaks volumes about who we are and what we stand for.  Aligning money with our values is a core of Femme Money's approach.


We believe... Despite the current gender-investing gap, women make better investors than men.    


We believe... Money is one form of power. But what is more powerful is financial education.  As mothers, it's our job to teach finance to our children and help them create lifelong healthy financial habits. 


we believe

meet our founder

elena nair

This is my sister and I on the day of my business school graduation. I remember that day so clearly. It was the middle of May; I could feel a warm breeze on my face and smell the cherry blossoms. I was smiling for the pictures, but I wanted to cry on the inside. I was terrified of how uncertain my future was. I was questioning myself, wondering whether I had made a mistake…whether risking everything and following my dreams was a major mistake.  

I Will Never Forget The Day...

Let's Talk About 


Just a couple of years prior I lived in my hometown in Russia. I had a steady well-paying job as an auditor for KPMG, owned a small apartment in the city center, and had some money saved up in the bank. I felt financially secure and in control.

Fast forward to my graduation day, I had a 5-figure student loan debt, thousands of dollars in credit card debt, no savings or investments, no place to call my own, and trying to find a job on Wall-Street in the middle of a financial crisis. Good luck to me!      

While you’d think someone with a Bachelor's degree in economics, Master's degree in finance and multiple years in the financial services industry would know a thing or two about managing her own money, here I was – completely broke, deeply in debt and uncertain about my future.  

From that day on, I was determined to rebuild my financial foundation and become in control of my money. But I wasn’t quite sure where to start. I needed a roadmap, clear steps to follow. I thought to myself, if I didn’t know what to do (with all the education and years working in finance), what about other women?

Today I have a 6-figure investment portfolio, a well-funded 529 plan for my children, a respectable savings account and I’m debt free. I'm not telling you this to brag.  My point is this: if a girl who came to this country with one suitcase and a big dream can do it, SO CAN YOU! Femme Money is here to show you the way.

I'm here to serve and make a difference.  I'm devoted to helping you live your best financial life while staying true to yourself.  Femme Money is here to support a movement dedicated to women's financial empowerment, to your financial empowerment!  

I'm not claiming to be a "money guru" and I don't have all the answers. But my promise is to bring you the very best of what I have already learned and still learning every day while keeping it honest.  

If you’ve read this far, thank you! I hope this is just the beginning of our relationship. I would love to learn more about you. The best way to stay in touch is to make sure you become one of our Femme Money Insiders — just click here and enter your name and email. As a bonus, you'll get access to our Ultimate Guide to Investing as soon as you subscribe.  

Thank you so much for taking the time to visit my website. I'm so excited for the journey ahead!

Lots of love,


I Am Proud To Be

Ballroom dance

Growing Up I Used To

write a book

Someday I want To

happily married with two kiddos
first-generation american

My Family 

on the beach with my kindle

Ideal Vacation 


Favorite Sport

A bit more about me...

5 Timeless Principle For Successful Long-Term Investing.
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The Ultimate Guide to 

Yes, show me!

There are so many financial services products out there, it's easy to get overwhelmed.  I'm sharing my favorite investing and money management tools that I use every day to help me stay on track with achieving my financial goals.  I'm a busy mom, just like you.  I don't want to spend all day crunching numbers or watching the stock market.  I value simplicity and convenience.  These tools help me be in charge of my money.       

My favorite investing and money management tools

Read on!

I don't need to explain that reading a good financial book is worth it - but that doesn’t make reading a book about money any easier.  If you'd like to educate yourself on a subject of money, but not sure which book to pick, you are in luck.  I've compiled a list of top 9 finance books that will give you the knowledge and confidence boost to start improving your finances today.  Happy reading! 

What's on my Bookshelf 

I got you, girl!

I am not a beauty or a fitness blogger.  I teach women how to achieve financial success and live rich authentic lives.  I strongly believe that if you don't take care of your physical and mental health, it doesn't matter how much money is in your bank account.  I strongly support companies that offer clean beauty and personal care products, organic food and sustainable fashion.  We vote for our values with our money every day.  These are the brands I'm happy to support.    

My Personal Essentials

Here we go!

There are various helpful resources that will guide you on the journey of teaching your kiddos about money.  
I'm sharing my favorite books, Apps and other tools I've enjoyed using so far. Stay patient. Keep the big picture in mind. I applaud your commitment to make sure your kids grow up to be financial literate adults and live the life of their dreams!

Learning resources for kids

Elena's favorite things

investing . books . personal . kiddos

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When you invest in your financial education through one of our products, you are also creating meaningful change in the world.  With every purchase, you support a child in need.

are making a difference

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