Are Your Money Beliefs Holding You Back?

What's Your Money Personality?

start winning the money game

personal finance

I believe that any woman—regardless of her income, age, or marital status—has the power to experience a future of fulfillment, independence, and true financial security and freedom based on her values.  Every woman is capable of taking charge of her financial future.    



— ben franklin

“An investment in knowledge pays the best interest.”

Let's move financial mountains!   

Money is emotional. It touches every aspect of our lives. Your journey to authentic financial freedom starts with understanding your own money story and clearly defining your money goals. Then we'll dive into the fundamental principles of personal finance. I will show you how to set up your personal finance system that manages your money and grows your wealth automatically.

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How To Automate Your Finances

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Automating your finances is the single most important step you could take to set yourself up for financial success. 

Follow my 5 easy steps to automating your finances and go about your life not worrying about your money.

Financial wellness doesn’t start by creating a budget. It’s not about the numbers. In fact, the numbers are the easy part. Financial wellbeing starts with your money story. We all have one. Your money story determines if you live your life in comfort or poverty.

Own Your Money Story

personal finance

“The single most powerful asset we all have is our mind. If it is trained well, it can create enormous wealth seemingly instantaneously” –
Robert Kiyosaki, author of Rich Dad Poor Dad.

Money is only an idea. If you want more of it in your life, you have to change your thinking. You can create positive and empowering money stories right now and pass them down to your children. The change starts with you!

"Desire - the first step toward riches." - Napoleon Hill.

What do you want from your money? We all want to feel safe and secure. We want to have more time and freedom to be with our family and to do the things that we love. We want choices in career and education for us and our children. We want control. We want to give back. And, of course, we want nice stuff.

Define Your Money Goals

personal finance

Money loves clarity, so define what wealth means to you. To me, authentic wealth is not necessarily about having lots of money. It’s about having a happy, balanced life with secure financial situation which grows stronger every day. It is having all aspects of my financial life in alignment with my values, aspirations, and purpose. 

I suggest finding your why. Why do you need your money to grow? Making it personally meaningful will help you overcome any difficulties and will keep you working towards achieving your dreams. 

Net worth is a true measure of your financial security. You grow your net worth when your assets go up and your liabilities go down. An asset is something that puts money in your bank account. A liability - takes the money out of it. If you want to be rich, you should start buying assets such as stocks, bonds, or income-generating real estate.  

Grow Your Net Worth

personal finance

"Rich people acquire assets. The poor and middle class acquire liabilities that they think are assets."
Robert Kiyosaki

"Financial peace isn't the acquisition of stuff. It's learning to live on less than you make, so you can give money back and have money to invest. You can't win until you do this." Dave Ramsey.

Most women are reasonably confident in their knowledge of day-to-day financial matters, such as obtaining a mortgage or buying life insurance. However, we lack confidence and knowledge in achieving our longer-term financial goals, such as saving and investing for retirement.

Personal Finance Elements

personal finance

Taking care of your financial future is one of the highest forms of self-love you can practice. Money is power. But what is more powerful is financial education. Money comes and goes, but if you have the education about how money works, you gain power over it and can begin building wealth. 


Before we learn to invest to build wealth, we have to learn how to save. We do that by paying ourselves first and by aligning our spending with our values.   

When it comes to money, your long-term success is mostly determined by your behavior around saving, spending and investing. I will show you how to set up your personal finance system that manages your money automatically. 

Automate Your Finances

personal finance

If you want to build long-term wealth, make everything that’s financially important in your life automatic.  

This system acknowledges our normal human behavior – we are busy raising kids, we get bored or distracted, we lose our motivation – and uses technology to make sure that we’re still growing our wealth. 

Do the work now and let your system passively do the right things for you forever. If this is the only thing you implement, you’ll still be ahead of 90% of people.       

curious? take the quiz!

Let's Find Out...

Are your money beliefs holding you back? 
Recognizing your money personality is the first step toward financial health.

What's Your
Money Personality?

Fidelity Investments is one of the largest online brokerages serving 30 million individual investors. They offer commission free trades on all US equities and ETFs along with a user-friendly interface. 

Fidelity Investments

My Fave Money & Investing Tools



Mint Intuit

Mint is a very convenient budget tracker and planner. Bring together all your accounts and bills so you can easily manage your finances from one dashboard.


Ellevest is a robo-advisor built by women, for women. Ellevest is where women money: invest in yourself, plan for retirement, save and spend intentionally, level up your money and career and feel prepared for what's next.



Personal Capital is a wealth management solution with amazing free tools that syncs up all your accounts in one place, so you can track your spending, your net worth and your investment portfolio.

Personal Capital

Start your day with a cup of coffee and Economist Espresso. Find out what’s on the global agenda in the coming day, what to look out for in business, finance and politics and, most importantly, what to make of it.

Economist Espresso

Weekly in-depth investment analysis and market commentary. Barron's is a must read for keeping your pulse on the markets and seeing a bigger picture. 


My Fave Money & Investing Tools



BusyKid is the chore app where kids can earn allowance, automatically save % of their income, donate to charities, spend with Visa Prepaid Spend card and invest in their favorite stocks. 


An engaging investing experience for kids - they can buy partial shares of their favorite companies, easily monitor their positions and master the markets with educational mini-lessons.


This savings bank gives your kids four money management choices - save, spend, donate, and invest.  This is a perfect tool for younger children. 

Money Savvy Pig

My Fave Money & Investing Tools

If you’ve ever felt overwhelmed or lost when trying to decide the best way to handle your money, this course is for you. 

Ready to take control of your money?

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From Newbie to Confident Investor

I believe that every woman is capable of taking charge of her finances and she should. All she needs is to be given the right tools, a roadmap with easy to follow steps—which is where this course comes in. You will learn the fundamental principles of personal finance and investing —principles you can act on to turn your dreams of financial freedom, security, and independence into reality. 

Wherever you are in your financial journey, you are welcome here. Learn, build your confidence and take charge of your money! 

Yes, show me!

There are so many financial services products out there, it's easy to get overwhelmed.  I'm sharing my favorite investing and money management tools that I use every day to help me stay on track with achieving my financial goals.  I'm a busy mom, just like you.  I don't want to spend all day crunching numbers or watching the stock market.  I value simplicity and convenience.  These tools help me be in charge of my money.       

My favorite investing and money management tools

Read on!

I don't need to explain that reading a good financial book is worth it - but that doesn’t make reading a book about money any easier.  If you'd like to educate yourself on a subject of money, but not sure which book to pick, you are in luck.  I've compiled a list of top 9 finance books that will give you the knowledge and confidence boost to start improving your finances today.  Happy reading! 

What's on my Bookshelf 

I got you, girl!

I am not a beauty or a fitness blogger.  I teach women how to achieve financial success and live rich authentic lives.  I strongly believe that if you don't take care of your physical and mental health, it doesn't matter how much money is in your bank account.  I strongly support companies that offer clean beauty and personal care products, organic food and sustainable fashion.  We vote for our values with our money every day.  These are the brands I'm happy to support.    

My Personal Essentials

Here we go!

There are various helpful resources that will guide you on the journey of teaching your kiddos about money.  
I'm sharing my favorite books, Apps and other tools I've enjoyed using so far. Stay patient. Keep the big picture in mind. I applaud your commitment to make sure your kids grow up to be financial literate adults and live the life of their dreams!

Learning resources for kids

Elena's favorite things

investing . books . personal . kiddos

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When you invest in your financial education through one of our products, you are also creating meaningful change in the world.  With every purchase, you support a child in need.

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